John Jordan’s Take on Campaign Cash, Presidential Race

Bernie block voters could strike Clinton in CA

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Bernie block voters could strike Clinton in CA

So-called Bernie block voters, or those newly-registered Democrats not counted in polls, could help deliver an upset in Californias primary Tuesday night. John Jordan, Jordan Wine CEO and Republican strategist, explains.

As the presidential race heats up ahead of the summer conventions, fundraising for the remaining candidates continues to factor into the strength of their respective campaigns.

John Jordan, the CEO of Jordan Winery and a Republican donor, told the FOX Business Network’s Liz Claman he is keeping close tabs on these war chests.

“It’s important to see the cash on hand number,” he said. “Two, the importance of money in politics, in terms of buying air time, which is where a huge percentage of political money goes, really isn’t as important as it used to be.”

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The vintner said the burn rate of a campaign is also an important number to monitor, as is the cost of how these presidential candidates are marketing themselves.

“Earned media, which is basically free media—social media and so forth—which Donald Trump has proved so adept at, has proven to be dominant to this election cycle.”


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