About roku inc. - ROKU
Roku, Inc. engages in the provision of a streaming platform for television. It operates through the Platform and Devices segments. The Platform segment includes digital advertising and related services including the demand-side platform and content distribution services such as subscription and transaction revenue shares, media and entertainment promotional spending, the sale of premium subscriptions, and the sale of branded channel buttons on remote controls. The Devices segment is involved in the sale of streaming players, audio products, smart home products, and accessories that are sold through retailers and distributors, as well as directly to customers through the company’s website. The company was founded by Anthony J. Wood in October 2002 and is headquartered in San Jose, CA.
ROKU At a Glance
Roku, Inc.
1173 Coleman Avenue
San Jose, California 95110
| Phone | 1-408-556-9040 | Revenue | 4.11B | |
| Industry | Packaged Software | Net Income | -129,386,000.00 | |
| Sector | Technology Services | 2024 Sales Growth | 18.03% | |
| Fiscal Year-end | 12 / 2025 | Employees | 3,340 | |
| View SEC Filings |
ROKU Valuation
| P/E Current | N/A |
| P/E Ratio (with extraordinary items) | N/A |
| P/E Ratio (without extraordinary items) | N/A |
| Price to Sales Ratio | 2.614 |
| Price to Book Ratio | 4.351 |
| Price to Cash Flow Ratio | 90.002 |
| Enterprise Value to EBITDA | 71.026 |
| Enterprise Value to Sales | 2.233 |
| Total Debt to Enterprise Value | 0.064 |
ROKU Efficiency
| Revenue/Employee | 1,231,406.587 |
| Income Per Employee | -38,738.323 |
| Receivables Turnover | 5.051 |
| Total Asset Turnover | 0.96 |
ROKU Liquidity
| Current Ratio | 2.614 |
| Quick Ratio | 2.486 |
| Cash Ratio | 1.753 |
ROKU Profitability
| Gross Margin | 43.902 |
| Operating Margin | -4.551 |
| Pretax Margin | -2.917 |
| Net Margin | -3.146 |
| Return on Assets | -3.021 |
| Return on Equity | -5.37 |
| Return on Total Capital | -4.194 |
| Return on Invested Capital | -4.373 |
ROKU Capital Structure
| Total Debt to Total Equity | 23.746 |
| Total Debt to Total Capital | 19.189 |
| Total Debt to Total Assets | 13.753 |
| Long-Term Debt to Equity | 20.568 |
| Long-Term Debt to Total Capital | 16.621 |
Roku Inc. in the News
Roku says it experienced second 'credential stuffing' incident
Roku said bad actors entered more than half a million Roku accounts without permission in another cyber incident. It disclosed the first 'credential stuffing' incident to users last month.
Roku hackers breach 15,000 accounts, used data to subscribe to streaming services
Bad actors may have illegally gotten into thousands of people’s Roku accounts, Roku recently told the offices of two state attorneys general.
Roku planning to lay off another 200 workers
Roku, in an SEC filing this week, says it is planning to cut another 200 workers as part of a plan to prioritize projects that will have a “higher return on investment."
Roku to lay off 200 US employees after advertising revenue sinks
The streaming platform Roku announced on Thursday it intends to lay off 200 employees following a decline in advertising revenue in the third quarter.