Gucci sells grass-stained jeans, overalls for $1,200 and up
The dirty jeans are described as having a 'stained-like distressed effect'
Grass stains are now chic.
Gucci is selling a pair of $1,200 jeans that appear to be pre-stained with grass, presumably for customers with deep pockets who want to pull off a down-to-earth look, without actually getting dirty.
Gucci Debuts $1,200 jeans and $1,400 overalls designed with grass stains around the knees.
The low-waist, wide-leg blue jean pant, made from organic cotton, features a green stain at the knee, and has been treated “for a stained-like distressed effect,” according to Gucci’s website. The designer denim also features a vintage Gucci logo label on the back pocket, a dead giveaway, perhaps, that the grass stains aren’t actually authentic.
The jeans are made from recycled materials, according to the product description.
GOLDEN GOOSE, MAKER OF $500 DIRTY SNEAKER, MAY SELL FOR MORE THAN $1B: REPORT
The Italian designer is taking things a step further with a farm-to-fashion-inspired pair of overalls, retailing for $1,400, for its men’s collection. The designer overalls feature light-wash denim with oversized pockets, adjustable straps, and, of course, more grass stains on the knee.
The launch comes at a time when Americans are choosing to explore the great outdoors amid the coronavirus pandemic, with road trips, camping and national park trips rising in popularity as social-distanced activities.
Forty-three percent of Americans said they plan on doing more outdoor activities during COVID-19 due to social distancing rules with 15% saying they would hike more, 11% saying they would visit local parks; 7% choosing to visit water parks and 6% venturing out to national parks, according to a survey from CivicScience.com.
And despite the uptick in outward-bound activities, this isn’t the first time Gucci debuted weathered apparel. Last year, the brand released an $870 pair of sneakers made to look like they had mud stains. And designer Golden Goose practically pioneered the trend with its pair of $500 star-studded sneakers that also appeared dirty, despite being new.
CLICK TO READ MORE ON FOX BUSINESS
Of course, it didn’t take long for social media to get gassed up about the lawn-stained fashion trend.
“What fools they make of people,” one user tweeted, with an eye roll emoji.