Parents brace for holidays as inflation hits the toy aisle hard
The Toy Insider editor-in-chief on the most notably cost-effecient toys from the "Hot 20 Toy List"
Parents brace for the holidays as inflation hits the toy aisle hard
Toy Insider editor-in-chief Marissa Silva discusses the anticipated impact inflation will have on the toy market this holiday season on ‘Mornings with Maria.’
With the holiday season fast approaching and parents anticipating tough price hikes in the toy market, The Toy Insider editor-in-chief Marissa Silva brings the hottest and most cost-efficient toys on the market to "Mornings with Maria."
"We really recommend that consumers build in another 15% or so into your 15%. Now, it may be only working out to about two or three dollars per toy, but if you're buying for a lot of kids, it can add up pretty quickly," Marissa Silva told FOX Business' Maria Bartiromo on Wednesday.
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The Toy Insider revealed its "Hot 20 Toy List" for 2022; a few notable products include the "Level Up Gaming Chair," "Cocomelon Ultimate Learning Bus," and the "Pokémon Trading Card Game: Pokémon Go Elite Trainer Box." According to Silva, the "Level Up Gaming Chair" is "sure to sell out" this winter.
VTech's Level Up Gaming Chair is anticipated to be one of the hottest children's toys on the market this holiday season. (Fox News)
"This is an amazing toy for 18 months and up. But it's a replica sort of these gaming chairs that adults and older kids are playing with when they play their video games. But this is really cute one," Silva continued. "It's really cool, educational and screen-free."
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One of the hottest kids programs that has recently taken the world by storm is "Cocomelon." With over 139 billion views on YouTube and 143 million subscribers, Cocoemelon has become the most viewed YouTube channel in the United States, practically ensuring the success of their new toy, "The Cocomelon Ultimate Learning Bus."
"CoComelon Ultimate Learning Bus" is another toy expected to fly off the shelves this holiday season. (Fox News)
"When you drop in the letter, it recognizes the letter. It'll tell you which one you dropped in. So kids are learning phonics, letters, numbers," the editor-in-chief said.
Though Americans everywhere are feeling overwhelmed by inflation, the "Hot 20 Toy List" provides consumers with highly regarded yet cost-effective toys for the 2022 holiday season.
For more information on where to find the most sought-after toys ahead of this holiday season, visit The Toy Insider's Holiday Gift Guide on their website.