Super Bowl LIV viewership hits 102 million on TV, streaming platforms
The Fox broadcast alone drew an average audience of 99.9 million viewers for the Kansas City Chiefs’ 31-20 victory over the San Francisco 49ers
Super Bowl LIV drew 102 million viewers on Fox and streaming platforms Sunday, notching the big game’s first uptick in linear viewership in five years.
The Super Bowl scored an average audience of 102 million viewers when factoring in streaming platforms, such as the Fox, NFL and Verizon digital arms, as well as the traditional broadcast and Spanish-language Fox Deportes. Super Bowl LIV drew the 10th-largest overall audience in the Super Bowl’s 54-year history, according to Fox.
The Fox broadcast alone drew an average audience of 99.9 million viewers for the Kansas City Chiefs’ 31-20 victory over the San Francisco 49ers, according to Nielsen. The figure marked a slight uptick compared to CBS’ broadcast one year ago, which drew an average audience of 98.2 million viewers.
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Super Bowl LIV featured a halftime show performance by international pop stars Jennifer Lopez and Shakira. The show drew rave reviews on social media.
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The increase in Super Bowl viewership matched the NFL’s viewership trends during the 2019 season. NFL viewership rose 5 percent compared to the previous season, drawing an average audience of nearly 16.5 million viewers.
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Chiefs quarterback Patrick Mahomes was named Super Bowl LIV’s most valuable player. The 24-year-old star led Kansas City back from a 10-point deficit to win the game.
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