Hulu to hike online TV prices again as the streaming wars heat up
Morning Business Outlook: Disney's new streaming service reaches 10 million subscribers in its first day, surpassing the company's estimate of 8 million by year’s end; Walmart is kicking off the holiday season with two early shopping events to gear up for Black Friday.
Hulu is again raising prices for its online TV bundle, as other streaming-TV providers do the same.
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Hulu’s service, like AT&T TV Now, Dish’s Sling and YouTube TV, are a replica of traditional TV but on the internet. They were once vaunted as a successor to traditional cable. But the market has lost steam as prices rise. One early entrant, Sony’s PlayStation Vue, is shutting down, and analysts expect others to follow.
The entertainment industry’s attention has shifted to new and upcoming streaming services like Apple TV+, Disney+, AT&T’s HBO Max and Comcast ’s Peacock.
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Hulu with Live TV’s price will rise $10, to $55 a month, in December. Prices had risen $5 in February.
The Disney-owned streaming provider’s traditional video-on-demand service will remain at $6 a month.