During coronavirus lockdowns, mobile game spending hits new record
Downloads increased 14 percentage points from January to April
BITKRAFT Ventures Founder General Partner Jens Hilgers on investing in eSports and how coronavirus has led to a growth in online gaming.
Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here.
U.S. mobile game spending reached an all-time high during the coronavirus pandemic.
U.S. mobile game downloads reached a record weekly average of about 120 million during the week ending April 11, a 25 percent increase from the country's weekly mobile game download average in January, according to mobile data and analytics platform App Annie.
Globally, downloads reached 1.2 billion during the COVID-19 pandemic lockdowns, which is a new world record, the report notes.
"In 2020, mobile game spending is set to extend its lead to more than 2.8 [times] over desktop gaming and 3.1 [times] more than home game consoles. Mobile, clearly, is in a league of its own," a blog post from App Annie reads.
Man holds mobile in his hands and play a mobile action game. / iStock
The growth is due in part to more people purchasing home entertainment during the coronavirus pandemic and in part because China, which leads the mobile gaming industry, has become more strict with game-approval regulations, the report noted.
GAMING IS SURGING IN CORONAVIRUS, BUT CHALLENGES TO COME WITH NEW GAMES ON HOLD: XBOX HEAD
Global users downloaded 35 percent more games, on average, in March compared to January. The report did not include specific spending dollar amounts.
Games also represented nearly 70 percent of total worldwide consumer app spending on the App Store and Google Play combined in the first quarter of 2020, but games only accounted for roughly 40 percent of downloads, according to App Annie.
HOW MUCH IS THE 'FORTNITE' FRANCHISE WORTH?
More people bought games on Google Play, but consumers spent nearly 50 percent more on App Store games than Google Play in the first quarter.
iPhone 4s screen closeup with iTunes and App Store. / iStock
Game genres that saw the biggest increase in downloads include simulation games, trivia games, board games, casual games and adventure games. App Annie noted "Woodturning" (simulation), "Ludo King" (board) and "Gardenscapes - New Acres" (casual) as "standout" games in terms of downloads. "Discord" and "Twitch" also jumped in worldwide download numbers.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Worldwide mobile game spending also continues to outpace computer and console game spending since 2014.
Non-gaming app downloads have also increased during COVID-19, especially business, education, fitness and entertainment-related apps, according to the report.