Peloton goes public: How much does the equipment cost?
FOX Business' Gerri Willis interviews Peloton founder and CEO John Foley about their big IPO debut and their investment plans going forward.
Peloton Interactive, the fitness equipment firm going public on Thursday, lost $195 million last year but not for lack of demand.
The New York-based company, which equips customers with a customized bike or treadmill and connects them with a digital trainer 24/7, has garnered more than 1.4 million users.
Its products and services come with a healthy price tag, too, generating $915 million in revenue in the 12 months through June 30. Here's a look at how that shook out for individual buyers:
THE “BIKE EXPERIENCE”
Peloton offers a Basics Package with its exercise bicycle that costs $2,245, or $58 per month at a zero percent annual percentage rate. The package includes the bike and a one-year limited warranty.
All packages include delivery and assembly, which, according to the company's website, would typically cost $250.
Essentials Package
The Essentials Package is $2,404 --- or $62 per month – and includes the bike and the year warranty as well as shoes, headphones and a pair of cast-iron weights sized to fit on your bike. The customer can choose 1-, 2- or 3-pound weights.
Works Package
This upgrade is $90 more than the Essentials option, costing $2,949, or $64 each month, and adds a bike mat and heart-rate monitor.
Family Package
At $2,694, or $70 per month, the Family Package provides a bike, mat and pair of weights, two pairs of shoes, two sets of headphones, two heart-rate monitors and two water bottles.
THE ‘TREAD EXPERIENCE’
As with the bike packages, all of Peloton’s treadmills include delivery and setup, which, according to the website, would typically cost $300.
The equipment is nonetheless pricier than the exercise bicycles, with the Basics Package priced at $4,295, or $130 per month with zero percent APR. It includes the treadmill and a one-year warranty.
Essentials Package
The Essentials Package adds a set of resistance bands, two sets of free weights and an exercise mat. It costs $4,524, or $137 per month.
Works Package
Costing $4,644, or $141 a month, this option includes everything offered in the Essentials Package as well as a pair of wireless headphones and a glass water bottle.
Family Package
The Family Package includes the treadmill, warranty, mat and resistance bands, one heart-rate monitor, three pairs of free weights, two water bottles and two pairs of wireless earbuds. It’s the most expensive option, costing $4,844, or $147 a month.
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Additional costs?
The Peloton experience includes live and on-demand workout classes, all of which can be streamed to the screen on your machine or your smartphone, tablet or computer.
But there is a catch: Peloton’s bike and treadmill customers must pay a $39 monthly subscription fee to receive access to all the offered classes.
Interested in using Peloton without buying the equipment? Peloton’s digital membership gives customers an “all-access pass to thousands of live and on-demand classes” for $19.49 per month, plus tax, according to the website.