Target adds more Apple shop-in-shop locations ahead of holiday season
Target said the pop-ups are staffed with 'Apple-trained Target tech consultants'
What was Apple's thinking behind new product line?
Chatham Road Partners director of research Colin Gillis and MarketWatch senior reporter Jon Swartz analyze Apple's unveiling of new products.
Target said Tuesday that it will double the number of Apple pop-up locations at some U.S. stores as it looks to capitalize on the critical holiday shopping season.
The big-box retailer said a total of 36 stores would feature "Apple at Target Shop-in-Shop Experiences," up from the 17 locations already in operation. Target said the pop-ups are staffed with "Apple-trained Target tech consultants."
"The strength of our assortment of national and owned brands, the expertise of our team members and the incredible value we offer make Target an unmatched destination for electronics and accessories," Target senior vice president Nikhil Nayar said. "With the expanded Apple at Target shop-in-shop experiences, we’re elevating this even further."
MUSK TROLLS BEZOS AS NET WORTH GROWS
Target will expand the number of Apple shop-in-shop locations to 36 stores. (Target)
Target began rolling out the partnership at store locations last February. The pop-ups feature displays for Apple’s core products, which are also available on Target’s website. The new shop-in-shop locations are located throughout Florida, Texas and Minnesota.
Apple CEO Tim Cook poses with a new MacBook Pro for Apple's Unleashed 2021 event at Apple Park in Cupertino, California, U.S., in a photograph released October 18, 2021. Apple Inc/Handout via REUTERS (Reuters Photos)
Target shares were flat in trading Tuesday. Apple shares were up about 1%.
A shopping cart is seen in a Target store in the Brooklyn borough of New York, U.S., November 14, 2017. REUTERS/Brendan McDermid/File Photo (Reuters Photos)
GET FOX BUSINESS ON THE GO BY CLICKING HERE
The expansion was announced just one day after Apple revealed the latest versions of its MacBook Pro laptop series, AirPod wireless headphones and HomePod mini speakers.