A glance at the history of Martha Stewart Living Omnimedia
Here are milestones for Martha Stewart Living Omnimedia Inc.
— 1997: Martha Stewart, a former caterer, establishes Martha Stewart Living Omnimedia, consolidating her books, the Martha Stewart Living magazine and a TV show under one umbrella. The business also includes Martha Stewart Everyday products at Kmart.
— 1999: Martha Stewart Living goes public. Valuation hits $1.8 billion in the aftermath of its stock debut, with shares hovering at nearly $37.
— 2001: Martha Stewart Living posts annual sales of $295.6 million. Profits reach $21.9 million, and prospects look strong.
— 2002: News reports surface about Stewart's questionable sale of ImClone shares, a day before the Food and Drug Administration announced it declined to review the company's application for a cancer drug. Such scrutiny sets off a string of losses and sales declines at the company, as advertisers flee. The company finds it's hard to separate the brand from the legal woes of its founder.
— 2003: In June, Martha Stewart is indicted on nine counts, including charges of obstruction of justice over the sale of ImClone stock. Hours later, Stewart steps down as chairman and CEO of the company.
The company also launches Everyday Food, a digest-sized magazine focusing on simple cooking.
— 2004: In March, Stewart is convicted on charges of obstructing justice and lying to the government about the timing of the sale. Soon after, she resigns from the board. In July, she is sentenced to serve a five-month prison term and starts her prison term in October. That sets off a surge in the stock price as investors see closure of Stewart's legal woes. "Martha Stewart Living" TV, launched in 1993, goes on hiatus.
— 2005: In March, Stewart is released from her five-month prison sentence and launches a comeback. A month before her release, shares reach $35 per share. Stewart returns to TV with a show called "The Martha Stewart Show."
— 2007: Macy's Inc. begins to sell upscale Martha Stewart home and kitchen products at Macy's as its partnership with Kmart sputters.
— 2009: Martha Stewart Living and Kmart part ways. It signs deals with Home Depot, PetSmart and Michaels, the nation's largest craft chain.
— 2011: Stewart rejoins the board of Martha Stewart Living in September 2011 at the end of a five-year ban that was part of a settlement with federal regulators related to her conviction. Stewart signs merchandising deal with J.C. Penney in 2011 that competes with a prior exclusive deal with Macy's Inc. That sets off a three-year court battle with J.C. Penney and Macy's over the sale of the merchandise.
— 2012: The company discontinues Whole Living and makes Everyday Food, a supplementary issue to its flagship Martha Stewart Living. The Everyday Food concept continues to expand into books and apps.
— 2014: Martha Stewart Living Omnimedia strikes 10-year licensing deal with publishing company Meredith Corp. to take over ad sales, circulation and production of Martha Stewart Living and Martha Stewart Wedding magazines. The company would continue to create the editorial content. That deal enables the company to focus on merchandise like pots and pans.
— 2015: Sequential Brands Group signs agreement to acquire Martha Stewart Living Omnimedia in a deal valued at $353 million. The move comes as the company has suffered consecutive annual losses every year since 2003 with the exception of 2007.