Investors suggest Reddit aim for multi-billion dollar valuation ahead of IPO: report

Reddit is reportedly considering launching its long-awaited IPO this March, though timing and a potential valuation remain in flux

Reddit has been advised to target a valuation of at least $5 billion in a potential initial public offering (IPO) this spring, according to a report from Bloomberg News.

The social media network – which hosts forums for users to share, discuss and vote on content – has been holding meetings with potential IPO investors and advisers have suggested the company should target roughly $5 billion as its valuation, per Bloomberg’s report citing people familiar with the discussions.

Bloomberg noted that private trades of Reddit’s unlisted shares have been traded at a valuation below $5 billion – with would-be buyers on Rainmaker Securities’ platform submitting bids with a value in the $4.5 billion to $4.8 billion range and Forge Global Holdings’ database indicating a $4.8 billion valuation. 

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Reddit App

Reddit may file its IPO in the next few months roughly three years after it first confidentially disclosed its IPO plan. (Photo Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty Images / Getty Images)

However, the report added that private trades can occur at lower valuations than an IPO because unlisted shares are mostly illiquid and therefore trade at a discount compared to publicly traded securities.

Reddit is planning to launch its IPO in March after considering the move for more than three years, according to a report by Reuters citing people familiar with the matter. 

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Reddit Brand

Reddit may look to target an IPO valuation in the $5 billion range according to a report by Bloomberg News. (Photo by Ahmet Serdar Eser/Anadolu via Getty Images / Getty Images)

According to the timeline outlined by two of the sources, Reddit plans to make its public filing in late February, begin its roadshow to pitch potential investors in early March and complete the IPO before the end of the month. 

The company will decide on the IPO valuation it will pursue closer to the time of the listing and is planning to sell about 10% of its shares in the IPO, Reuters reported.

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NYSE Trader

Reddit is reportedly mulling the launch of its long-awaited IPO this March. (Photographer: Michael Nagle/Bloomberg via Getty Images / Getty Images)

Reddit confidentially filed for its IPO in December 2021. It was valued at about $10 billion in a funding round it completed that year.

The U.S. IPO market has been rocked by volatility at times during the last two years which has contributed to Reddit’s decision to delay its IPO, and the social media company’s potential listing would be a prominent test of the IPO market’s recovery.

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Reuters reported that its sources cautioned that Reddit could push back its IPO plans again, as has happened previously.

Reddit declined to comment.

Reuters contributed to this report.