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A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm with its new "woke" rebrand.

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the company's rebrand.

Ford Motor Co. said that the EU's "CO2 regulations" contributed to the decision to cut their European workforce 14% by 2027.

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its latest rebrand

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new logo and ethos on Tuesday.

President-elect Trump has proposed a number of policies that could impact the auto industry in his second term, and insiders say they are optimistic about the potential changes.

Acura unveiled its all new SUV that adds to its current lineup of the RDX and MDX vehicles, and sports the same engine as the brand's four-door sedan.

Takata was pushed into bankruptcy after being involved in the complex, expensive recall of explosive airbags. The dangerous airbags have led to the death of 28 people in the U.S.

President-elect Trump's transition team is aiming to scrap the tax credit for purchasing electric vehicles enacted during the Biden administration, Reuters reports.

Advance Auto Parts announced that it will close over 700 locations, including corporate stores and independently-owned locations, as part of a financial restructuring effort.

Tesla is recalling 2,431 Cybertrucks over a potential issue with their drive inverters, according to a recall report submitted to the National Highway Traffic Safety Administration.

Shares of Rivian jumped over 15% after the EV maker announced a $5.8 billion investment from German automaker Volkswagen as part of their joint venture.

The National Highway Traffic Safety Administration is conducting an investigation regarding claims that engines could fail on as many as 1.4 million Honda and Acura vehicles.

Ford partnered with several veterans groups to host vets, their families and survivors for a Bronco Off-Roadeo event where they drove off-road and built connections.

Luxury automaker Bentley unveiled a change to its “Beyond100" initiative on Thursday, announcing it will now keep manufacturing plug-in hybrid electric vehicles (PHEVs) until 2035.

Volkswagen is recalling nearly 114,500 of its Beetle and Passat vehicles in response to the risk that their driver’s side airbag inflators could explode.

Stellantis, which has been working to reduce its inventory levels in North America, announced it was indefinitely laying off over 1,000 workers at its Jeep assembly plant in Ohio.

Nissan is cutting jobs and its CEO's pay after results from the first half of FY24 showed decreased consolidated net revenue and global sales volumes, and a .5% operating profit margin.

The founder of Auto Workers for Trump 2024 discussed the recent layoffs at Ford Motors as the former president made his latest appeal to voters in Michigan.