College Sports

Saint Peter’s men’s basketball player Doug Edert inked a name, image and likeness (NIL) deal with Buffalo Wild Wings on Wednesday amid the Peacocks’ improbable March Madness run this month.

Basketball Hall of Famer Reggie Miller will be calling NCAA Men’s Basketball Tournament games as March Madness begins, and fans will be able to see him during the timeouts as well.

The hottest real estate market in the country right now is a muddy patch of campground next to a basketball arena in Durham, N.C., where a bunch of tents are suddenly worth hundreds of thousands of dollars each.

Jackson State phenom Shedeur Sanders inked a historic name, image and likeness (NIL) deal with Gatorade on Thursday as the young quarterback continues to have a tremendous impact on college football.

The University of Michigan announced a $490 million settlement Wednesday with more than 1,000 people who say they were sexually assaulted by a former sports doctor during his nearly four-decade career at the school.

Tom Brady is staking his claim in the name, image and likeness (NIL) game when it comes to NCAA athletes.

Santa Clara soccer star Kelsey Turnbow helped the Broncos win a national championship in the coronavirus-pandemic impacted 2020-21 season with a big score in the final match.

Brian Kelly was officially named as LSU’s 34th head football coach, becoming one of college football’s highest-paid coaches.

Gatorade made a splash in the name, image and likeness (NIL) world on Monday.

The SEC fined Tennessee hundreds of thousands of dollars on Monday in wake of an incident during Saturday’s game against Ole Miss when fans threw trash onto the field in anger over a call.

LSU gymnast Olivia Dunne is one of the most followed NCAA athletes on social media and inked her latest name, image and likeness (NIL) deal with activewear brand Vuori

Beats by Dre inked its first name, image and likeness deal with a star NCAA quarterback on Wednesday.

Ohio State quarterback Quinn Ewers has yet to take a snap in a college football game but reportedly racked up another endorsement deal.

The Atlanta Braves became the first Major League Baseball team to strike name, image and likeness (NIL) deals with college athletes who aren’t playing baseball.

Alabama football freshman Ga’Quincy McKinstry is listed as “Kool-Aid McKinstry” on the team’s official website and it appeared to lead to the most logical name, image and likeness (NIL) deal in college sports.

Ohio State football freshman Jack Sawyer is being sponsored by Mark Wahlberg Chevrolet in a first of its kind partnership for the dealer.

The founder of a new name, image and likeness (NIL) advisory firm says educating student-athletes is the "most critical" piece to success in the uncharted industry, telling FOX Business that players need to learn financial literacy, an understanding of social media, content creation and taxes.

Alabama standout Bryce Young has been making headlines even before starting in his first college football game but head coach Nick Saban said he’s already earning nearly $1 million in endorsement deals.

NFL great Joe Theisman isn’t against college athletes being able to monetize their name and likeness, but he calls it a “slippery slope” that will have serious implications unless the NCAA figures out a good system for it.

Two-time College Football National Champion and 2021 Heisman Trophy winner DeVonta Smith is breaking the mold for professional athletes before his name is even called on the big stage next week after announcing in an interview with Fox News that he is partnering with Dick's Sporting Goods as a brand partner for their new men’s apparel line.