Tom Brady inks NIL deals with top college athletes through forthcoming apparel brand
Shedeur Sanders, Cade McNamara and Julian Reese are just some of the names
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Tom Brady is staking his claim in the name, image and likeness (NIL) game when it comes to NCAA athletes.
The Brady Brand, the new sports apparel company set to launch on Jan. 12, announced deals with 10 athletes on Thursday.
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Head Coach Deion Sanders walks to the locker room with his son, quarterback Shedeur Sanders #2 of the Jackson State Tigers on March 20, 2021 in Montgomery, Alabama. (Don Juan Moore/Getty Images / Getty Images)
"You know his last name, now get to know his game. Jackson State Freshman Starting Quarterback Shedeur Sanders is redefining what legacy looks like," the Brady Brand wrote on Instagram.
"BRADY™ is proud to stand behind the next generation of greatness."
Tampa Bay Buccaneers quarterback Tom Brady (12) celebrates following the NFL Super Bowl 55 football game against the Kansas City Chiefs, Sunday, Feb. 7, 2021 in Tampa, Fla. Tampa Bay won 31-9. (Ben Liebenberg via AP / AP Newsroom)
Along with the Jackson State star, the Brady Brand announced NIL deals with Michigan quarterback Cade McNamara, Villanova men’s basketball player Jermaine Samuels Jr., Maryland men’s basketball player Julian Reese, Michigan men’s tennis player Andrew Fenty, Georgia wide receiver George Pickens, Coastal Carolina quarterback Grayson McCall, Louisville baseball player Henry Davis, Boston College hockey player Jack St. Ivany and UCLA men’s tennis player Patrick Zahrag.
It’s Brady’s first endeavor into NIL since NCAA athletes were allowed to profit off their name, image and likeness. Top college football athletes like Spencer Rattler and D’Eriq King received lucrative deals in the beginning of the year. Rattler, however, was benched for Caleb Williams at Oklahoma and King suffered an injury and cost him his season with Miami.
George Pickens #1 of the Georgia Bulldogs looks on during the game against the Arkansas State Red Wolves at Sanford Stadium on Sept. 14, 2019 in Athens, Georgia. (Carmen Mandato/Getty Images / Getty Images)
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Sanders is one of the top FCS players in the country. Coached by his dad, he received an NIL deal from Beats by Dre earlier this season.