LEGO celebrates 90th anniversary with 'World Play Day'
LEGO is celebrating its 90th anniversary on Aug. 10, 2022, and has launched an exclusive LEGO set, plus a campaign to encourage family-friendly playtime.
Toys R Us reopens in 9 states, more locations 'coming soon'
Toys R Us, the beloved children's toy store, is officially back inside Macy's locations in 9 states, with more "coming soon."
Tony Hawk partners with Hot Wheels for new finger skateboard toy line
In August, legendary skateboarding icon Tony Hawk will partner with Hot Wheels to release a new line of fingerboards for kids of all ages.
Christmas in July: LEGO, Funko, Mattel, Hasbro announce new products at SDCC to score ahead of the holidays
World's largest toy manufacturers make their return at San Diego Comic-Con 2022, and with their presence comes presents for people of all ages.
Jane Goodall Barbie doll debuts ahead of World Chimpanzee Day
Barbie models a doll after English conservationist Jane Goodall, who was instrumental in chimpanzee research in the 1960s. Here's what you need to know about the sustainable campaign.
David Bowie Barbie doll dressed in iconic blue suit is released by Mattel
Mattel has released a second David Bowie doll on Wednesday. The newest doll is dressed in a replica of Bowie’s powder-blue suit from his “Life on Mars?” music video.
Legoland New York celebrates company's 90th anniversary early with weekly surprises
Legoland New York Resort is celebrating The Lego Group's 90th anniversary with 90 weekly surprises that'll be given away from June to August.
Unofficial Ukraine President Volodymyr Zelenskyy Lego created to raise money for war-torn country
Citizen Brick, an independent retailer in Chicago, designed the mini-figure and donated all of the money raised from the sales of it to Direct Relief.
Those retro toys hiding in your attic may be worth money
Old toys, like certain Lego sets and Polly Pocket, may be worth hundreds of dollars today.
Gender-neutral toys for children gain ground
New efforts are underway to eliminate gender bias in the toy industry, including a new state law and other efforts to stop marketing children’s toys based on gender.
NJ toy store bracing for bare shelves, thinks outside of the box
A New Jersey toy store owner explained an innovative solution to keeping her shelves stocked amid unprecedented supply chain disruptions.
Toymaker Hasbro's CEO Brian Goldner will take medical leave
Toy and entertainment company Hasbro Inc. has announced that Brian D. Goldner is taking a medical leave of absence from his CEO role, effective immediately.
Macy’s, Toys'R'Us partner to bring the toy store back into physical locations
Toys"R"Us is making another comeback and this time it will do it with help from Macy’s.
Barbie honoring real-life pandemic first responders with medical role model dolls
Barbie is honoring first responders once again with a new line of "medical role model" dolls that are based on women in real life.
Toys for Tots prepares for supply shortage this holiday season
The U.S. Marines Toys for Tots charity program is anticipating higher prices and a smaller supply of toys this holiday season.
Toy makers scramble as shipping snarls threaten to spoil Christmas
Logjams at seaports around the world are leaving some American toy companies scrambling this summer to ensure sufficient supply will reach retail shelves come this year’s holiday shopping season.
GameStop-inspired LEGO design wins hearts of online investors
A LEGO fan has submitted a wildly popular product design that’s inspired by the GameStop investment storm from earlier this year.