'Barbie' movie reportedly causes international shortage of pink paint

The movie stars Ryan Gosling as Ken and Margot Robbie as Barbie

Albeit a fictional world, the "Barbie Land" erected for the upcoming Greta Gerwig film "Barbie" impacted real-world infrastructure, causing an international shortage on pink paint.

The color pink is practically synonymous with Barbie dolls and its accessories – an element Gerwig did not want to deviate from for her movie.

"Maintaining the ‘kid-ness’ was paramount," Gerwig told Architectural Digest of not straying away from the famous features of the Mattel Inc. toys. "I wanted the pinks to be very bright, and everything to be almost too much."

"Too much" was a direction not taken lightly when it came to set construction. The film's production designer Sarah Greenwood admitted that "the world ran out of pink," referencing one particular fluorescent hue from Rosco paint.

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An aerial view of 'Barbie Land' with a pink heart drawn around it in pink writing with a pink plane flying away

Barbie Land was built in Warner Bros. studio outside London. (Warner Bros. / Fox News)

The set, which was built on the Warner Bros. Studios lot outside London, includes all the iconic elements of Barbie's Dreamhouse, even the infamous waterslide. 

"I wanted to capture what was so ridiculously fun about the Dreamhouses," Gerwig explained.

Margot Robbie with her back to the camera waves in a plaid pink dress and matching bow over the town of Barbie Land in the movie "Barbie"

Director Greta Gerwig says the set for her film "Barbie" used so much pink paint that there was an international shortage. (Warner Bros. / Fox News)

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"Why walk down stairs when you can slide into your pool? Why trudge up stairs when you take an elevator that matches your dress?"

In preparation of designing the movie set, a Dreamhouse was purchased from Amazon.

"The ceiling is actually quite close to one’s head, and it only takes a few paces to cross the room. It has the odd effect of making the actors seem big in the space but small overall," Gerwig explained.

Pink Barbie Dreamhouse from the film "Barbie" with Margot Robbie floating down from an upper level to her pink car

In the upcoming "Barbie" film, all the fun features of the Barbie Dreamhouse were recreated by set design. (Warner Bros. / Fox News)

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"There are no walls and no doors.… Dreamhouses assume that you never have anything you wish was private – there is no place to hide." 

Ultimately, the rooms in the Barbie house were built with proportions 23% smaller than regular human size, emphasizing the peculiar scale that is original to the toys.

The film starring Margot Robbie as Barbie and Ryan Gosling as Ken premieres on July 21.