Justin Bieber accuses H&M of using his image on 'trash' apparel without consent
Bieber criticized the fast-fashion brand on Instagram to his millions of followers
Natori President Ken Natori discusses transforming the website from a shopping destination to a content destination on 'Mornings with Maria.'
Justin Bieber claimed fashion giant H&M used his likeness without his approval in a series of social media posts shared Monday.
The 28-year-old "Baby" singer told his 270 million followers to steer clear of the international clothing company.
"I didn't approve any of the merch collection that they put up at H&M," he wrote on his Instagram stories. "All without permission and approval SMH I wouldn't buy it if I were you."
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Justin Bieber bashes H&M on Instagram stories. (Getty Images/Instagram / Getty Images)
He wrote in another story, "The H&M merch they made of me is trash and I didn't approve it don't buy it."
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"As with all other licensed products and partnerships, H&M followed proper approval procedures," a representative for the retailer told FOX Business.
It is unclear if Bieber's dismay with the Swedish-based brand stems from a new collection or previous collaborations.
Justin Bieber ranted on Instagram stories Monday (Instagram / Fox News)
Justin Bieber is reportedly worth $285 million. (Jason Merritt / Getty Images)
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Bieber's representatives did not immediately respond to FOX Business' request for comment.
The "Peaches" musician launched his own "Drew House" clothing line in 2019, which featured a smiling face logo across a variety of unisex T-shirts, sweats and slippers.
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