Build-A-Bear 'Pay Your Age Day' will give kids a big discount
(Build-A-Bear)
Build-A-Bear Workshop announced on Monday a one-day deal that will give kids a big discount.
All customers who shop at Build-A-Bear during the first-ever “Pay Your Age Day” on Thursday, July 12, will be charged the same as their current age. The discount applies to any Make-Your-Own bear available in U.S., Canada and U.K. stores.
In order to score the discount, customers must enroll in Build-A-Bear’s Bonus Club rewards program.
The deal coincides with the St. Louis-based company’s launch of “Count Your Candles,” which allows customers ages 14 and under to “pay their age” for a Birthday Treat Bear during the month of their birthday. The stuffed bear normally costs $14.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| BBW | BUILD A BEAR WORKSHOP INC | 38.20 | +1.51 | +4.12% |
Nearly one-third of Build-A-Bear’s sales are associated with birthdays, according to CEO Sharon Price John.