NASCAR's Jeff Gordon: How to Earn $100M

Four-time NASCAR Cup Series Champion Jeff Gordon is the subject of a new biography set to be published in October. The authorized biography, “Jeff Gordon: His Dream, Drive & Destiny” is being written by Joe Garner who was given unprecedented access to the NASCAR legend.

“This first authorized biography is a way for me to go back through my entire career. The great American dream right here,” Gordon said on the FOX Business Network’s Varney and Co.

The FOX NASCAR broadcast analyst has made over $100 million in earnings throughout his career.

“It’s been a very lucrative business for me. A race car driver can do very very well if they get into the top organization or team at NASCAR level,” Gordon said.

Gordon’s career spans 23 years at the cup level where he had 93 career NASCAR Cup victories and is ranked third on the all-time wins list. NASCAR's all-time great began racing at the early age of 5 and said it took him until the age of 9 or 10 until he started to get paid for racing.

He explained to host Stuart Varney how he can make NASCAR racing interesting to viewers who may think they are just watching cars going around in circles.

“A lot of people think they are just going round and round, but there’s a lot going on. What the teams are doing to try to get the cars to go faster than their competitors. What the drivers are doing, trying to get an advantage on their competitors,” Gordon said.

Gordon said it’s pretty easy to sell NASCAR racing to fans especially when you have three and four wide races at 200 mph.

“Our racing is about side-by-side, cars sliding around. The drivers really play a big big role in how they maneuver that car around,” Gordon said.