Las Vegas debuts new 'What Happens' tourism slogan
The original slogan debuted in 2003
In Las Vegas, what is old is new again, or at least updated.
Las Vegas launched its new promotional campaign “What Happens Here, Only Happens Here”.
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The slogan is an update to the iconic “What Happens Here, Stays Here,” which was introduced in 2003 and became part of pop culture worldwide.
The campaign encourages visitors to give themselves permission to embrace unique only-in-Vegas moments without judgement.
WATCH THE ENTIRE "WHAT HAPPENS HERE, ONLY HAPPEN HERE" COMMERCIAL HERE
The ad launching the campaign is filled with a roster of star-studded resident performers familiar to Las Vegas.The new ad features artists Shania Twain, Christina Aguilera and Aerosmith, who filmed their part during one of their “Deuces Are Wild” residency dates at Park Theater at MGM.
Both Twain’s “Let’s Go!” and Aguilera’s “The Xperience” residencies are at Zappos Theater inside Planet Hollywood Resort & Casino.
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“As 2020 marks the start of a new decade, Las Vegas is at the forefront of business innovation, technological advancement, and of course, spectacular entertainment. The destination utilized an impressive array of global superstars to deliver the message that what happens in Las Vegas only happens here,” said Steve Hill, CEO and president of the Las Vegas Convention and Visitors Authority.
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“What Happens Here, Only Happens Here” was officially launched during the 62nd Grammy Awards broadcast on Jan. 26.