Long John Silver's offering Lent specials, all-you-can-eat dishes
Christian holiday provides boost for fast-food chain
Fast seafood chain Long John Silver's will start Lent early with "all you can eat" dishes next week.
The Louisville-based chain will offer "all you can eat" fried fish, chicken and sides with prices starting at $7.99 from Feb. 17-25, it said in a press release.
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A remodeled Long John Silver's seafood restaurant in Lexington, Kentucky.
Then, for Lent, which is from Feb. 26 to April 9 this year, Long John Silver's will offer a "two for $6" menu with items like shrimp, crab cakes, Alaska Pollock and chicken tenders, as well as larger $10 "Sea-Share" dishes.
The chain will also offer the "all you can eat" menu on Sundays during Lent. On Mondays, customers can bring in coupons from other restaurants to pay $1.99 for an Alaska Pollock sandwich or fish and fries.
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The Christian holiday provides a major sales boost for Long John Silver's. The chain sells about 20 million pieces of fish during Lent and 450,000 shrimp on Ash Wednesday alone, SeafoodSource reported in 2016.
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Lent has been a factor in fast-food sales since the industry's early days. A McDonald's franchisee in Catholic-heavy Cincinnati famously invented the Filet-O-Fish sandwich in the early 1960s after noticing a drop in sales during the holiday. Today, the fish sandwich still helps "drive sales and guest counts," McDonald's executive vice president and CFO Kevin Ozan told investors last year.
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