Popeyes reveals return date of chicken sandwich
Fast food chain grills up fierce social media campaign for popular new sandwich.
If you didn't get your hands on Popeye's new chicken sandwich this summer, you've got another chance Sunday, Nov. 3.
Popeyes announced Monday it is bringing back the chicken to coincide with National Sandwich Day. But in a spicy move, turning up the fast-food beef over chicken sandwiches, Popeyes took to social media to remind chicken sandwich lovers that's also the day Chick-fil-A is closed.
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Back in August, Popeyes launched the chicken sandwich only to see them sell out like hot cakes in just two weeks. Popeyes said the chicken sandwich is here to stay as a permanent item on the menu.
"The Popeyes Chicken Sandwich was launched in August as a permanent addition to our menu," Felipe Athayde, president of the Americas for Popeyes, told FOX Business. "We sold through our inventory due to unprecedented demand, so the product was temporarily unavailable, but now we’re excited to say it’s back for good."
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Popeyes has reportedly been staffing up ahead of the relaunch, hiring 400 new employees, with at least two new staff members per franchise dedicated specifically to meeting the expected chicken sandwich demand.
The sandwich helped grow third quarter sales 15.6%, the company reported Monday morning.
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There are 2,600 Popeyes locations in the U.S. alone.