Selena Gomez invests in Serendipity ice cream, sets new flavor to promote 'Ice Cream' single
The flavor will feature pink vanilla ice cream as a tribute to collaborators Blackpink, a K-Pop girl group
Here's one way baseball legend Alex Rodriguez thinks the music world can bring more entertainment to America's favorite pastime.
Selena Gomez is mixing her music with ice cream.
In anticipation of her collaboration with K-Pop girl group Black Pink, "Ice Cream," the "Back to You" singer, 28, announced on Monday that she's releasing a new ice cream flavor as owner of New York's popular Serendipity3.
The announcement came via Instagram.
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"I grew up going to the iconic @serendipity3nyc restaurant so I couldn’t be more excited to join the ownership team," she said. "In honor of the release of 'ICE CREAM' with @blackpinkofficial, I created Cookies and Cream Remix... made with pink vanilla ice cream as a nod to the girls!"
In a video accompanying the post, Gomez explains that the ice cream, named "Cookies & Cream Remix," will also include "thick fudge swirl and brown cream-filled cookie pieces."
"So basically, it's heaven," she added. "And every bite is delicious."
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"Ice Cream" has been a highly-anticipated addition to the summer's music catalog since Gomez announced it's impending release earlier this month, sharing a promotional graphic on Instagram and teasing the song several times since then.
Selena Gomez will release an ice cream flavor through Serendipity to promote her upcoming single "Ice Cream," a collaboration with K-Pop girl group Blackpink. (Photo by Axelle/Bauer-Griffin/FilmMagic)
This isn't the singer's first foray into the food industry, as she's also set to host a cooking show on HBO Max.
The currently-streaming show, "Selena + Chef," follows Gomez as she's taught how to cook by professionals.
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Gomez's flavor and the song "Ice Cream" will be available beginning Aug. 28.