Coronavirus shifts White Castle's focus to retail, drive-thru
'[Drive-thru] is so vitally important to feed our local neighbors and friends'
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Amid coronavirus shutdowns, fast-food staple White Castle is keeping focused on what’s working during a time of uncertainty for the industry.
On Great American Takeout Day, White Castle Vice President Jamie Richardson said despite economic terror for restaurants, business has been “interesting” -- since White Castle's retail and drive-thru entities have been continuously successful.
“We sell through the grocery channel, so we're keeping really super busy on that front,” Richardson told FOX Business’ Stuart Varney.
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White Castle continues to keep grocery store shelves stocked by running its own manufacturing facility seven days a week, he said, which has been a “big focus” for the company.
A customer exits a White Castle restaurant in Sunnyside, Queens, New York on Wednesday, July 31, 2019. (Gabby Jones/Bloomberg via Getty Images
Even though social distancing has decreased the number of customers leaving their homes, Richardson said drive-thru business has been busy and strong.
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“[Drive-thru] is so vitally important to feed our local neighbors and friends and to be there for all of our communities,” he said. “We're ninety-nine years old. We're still a family-owned business, so we've been through a lot over the years and our focus is to keep going strong.”
Richardson said White Castle is grateful for bustling drive-thrus and the workers who make feeding the community happen.
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“These days, we’re not only hungry for great food, we’re hungry for hope,” he said.