Snap plunge, GameStop split and more: Friday's 5 things to know

Investors will be waiting for the latest results from heavyweights American Express and Verizon, while GameStop shares trade on a post-split basis

Here are the key events taking place on Friday that could impact trading.

SNAP INC.: Shares are plunging 28% in premarket trading after the company posted its weakest-ever quarterly sales growth as a public company. 

The parent company of Snapchat reported revenue of $1.11 billion, narrowly missing scaled-back Wall Street expectations and said sales in the current period were roughly flat from a year ago. Snap posted a $422 million net loss for the second quarter. Other social media-related shares are also down. Meta Platforms down 4%, Alphabet off 2% and Twitter down 2%.

Snapchat logo illustration

This illustration shows the Snapchat logo in front of the silhouette of a hand holding a smartphone. (Photo via Getty Images / Getty Images)

MATTEL: Hot Wheels helped the toymaker's sales rise 20%, topping expectations. Excluding items, the company earned 18 cents per share, beating estimates of 6 cents. However, surging costs of raw materials, freight and labor cut into margins. Shares are down more than 1% in premarket trading.

MATTEL TURNING OLD BARBIES, MATCHBOX CARS AND MEGA BLOKS INTO NEW TOYS

Hot Wheels track layout

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. (Mattel)

EARNINGS: Wrapping up the week will be results from American Express, Twitter, Cleveland-Cliffs, HCA Healthcare, NextEra Energy, Regions Financial, Roper Technologies, Schlumberger and Verizon before the market open.

GAMESTOP: Shares of the video game retailer will trade for the first time following a 4-for-1 stock split. Stockholders of record at the close of business on July 18, will receive a dividend of three additional shares of GameStop's class A common stock for each share they own. 

GAMESTOP, LIKE TESLA, TO SEEK STOCK SPLIT APPROVAL

GameStop store located in New York City

A GameStop store on 14th Street at Union Square, New York City. (AP Photo/John Minchillo / AP Newsroom)

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FEDEX CORP: The company is cutting back on Sunday deliveries in some low-density, rural U.S. markets. The suspension of service will go into effect Aug. 15, according to Reuters. The company started Sunday deliveries after the COVID-19 pandemic hit causing a jump in demand as people placed orders while staying home. The specific markets that would be affected have not been revealed yet.