Moms' group wants Burger King ad off air over 'cuss word'
The moms' group called the ad 'tasteless'
Fast-food chain Burger King is taking heat from a group called One Million Moms over the inclusion of a "cuss word" in its latest commercial for the meatless Impossible Burger.
"Damn, that's good," a man taste-testing the burger says.
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One Million Moms is circulating a petition "urging Burger King to cancel this Impossible Whopper commercial or, at the very least, edit out the cuss word immediately."
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"Burger King’s Impossible Whopper ad is irresponsible and tasteless," One Million Moms said in a statement. "It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear. This ad is airing during prime time, when families are likely watching."
A Burger King in Redwood City, Calif. (AP Photo/Jeff Chiu, File)
One Million Moms is connected to the American Family Association, a group that was concerned by Chick-fil-A's 2018 decision to stop donating to Christian groups like the Salvation Army and Fellowship of Christian Athletes.
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Chick-fil-A CEO Dan Cathy admitted in a letter to the AFA that the fast-food chain "inadvertently discredited" the groups when it changed its "giving strategy."
FOX Business' inquiry to Burger King was not immediately returned.