JetBlue adds cheaper fare for frugal jetsetters
'It's cheap pricing, but it's not barebones flying'
JetBlue CEO Robin Hayes discusses Boeing 737 MAX safety, Blue Basic fare, and expanding to London.
Flying on JetBlue just got cheaper.
The airline added a basic economy fare called “Blue Basic” to capture a more cost-conscious consumer, JetBlue CEO Robin Hayes told FOX Business’ Stuart Varney.
“It's cheap pricing, but it's not barebones flying because it's going to allow us to offer a lower fare than we do today to really make sure that our most price-conscious customers can still continue to fly,” Hayes said on Monday.
JetBlue joins other major airlines, including Delta, American and United, in the race to compete with ultra-low-cost carriers like Spirit, Frontier and Allegiant, which follow an a la carte model.
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Hayes said even though it’s cut-rate, passengers will still get the full JetBlue experience.
“The most legroom, the free [soft] drinks and snacks, the free Wi-Fi, free TV — everyone gets that,” he said.
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However there are tradeoffs upfront, he said. Changes and cancellations are not permitted and you’ll be seated last. Blue Basic also only offers flyers a fraction of the frequent flyer miles that other passengers get.
Hayes said in terms of prices, Blue Basic fares will vary based on the ticket.