NFL commercials score big in 2019, pulling in $5B in revenue
That's a 14% increase from last year
FOX Business' Grady Timble says a 30-second advertisement for the Super Bowl can cost a reported $5.6 million.
The NFL posted some high scores this season but the biggest gains were off the field.
From September 2019 to November 2019 the league had a 10 percent increase in TV advertising revenue compared to the year prior, according to a report in MediaPost.
For the 2019 regular season as a whole, which runs from Sept. 5 through Dec. 29, NFL TV networks pulled in nearly $5 billion in advertising revenue, a 14 percent uptick from last season.
One reason for the big money: Commercials during football are not cheap. For the 2018-2019 season, the average rate for 30-second Sunday night spot was about $665,000.
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And Super Bowl LIV’s matchup between the Kansas City Chiefs and San Francisco 49ers, which airs Feb. 2 on FOX, air time will be even pricier. A 30-second spot costs $5.6 million.
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For companies like Frito-Lay and Intuit Turbo Tax, which are both running ads this year, the steep price point is worth it: More than 100 million viewers are expected to tune in to the game.
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Social media platform Facebook, and video game streamer Twitch will also reportedly air their first Super Bowl commercials. President Trump and Democratic hopeful Michael Bloomberg both took out $10 million spots, featuring 60-second videos touting their qualifications.