Saint Peter's star Doug Edert inks NIL deal with Buffalo Wild Wings
Edert has been a key player in the Peacocks' run this month
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Saint Peter’s men’s basketball player Doug Edert inked a name, image and likeness (NIL) deal with Buffalo Wild Wings on Wednesday amid the Peacocks’ improbable March Madness run this month.
Edert and the restaurant announced the partnership with the team’s Sweet 16 matchup against Purdue on the horizon later this week. Buffalo Wild Wings is offering Blazin’ Rewards members six free boneless wings if any March Madness game goes into overtime during the customer’s meal.
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Doug Edert stands on the free throw lane during the NCAA Division I Mens Basketball Championship Round 2 game between the Murray State Racers and Saint Peter's Peacocks on March 19, 2022, at Gainbridge Fieldhouse in Indianapolis, Indiana. (Zach Bolinger/Icon Sportswire via Getty Images / Getty Images)
"Our unique approach to NIL deals has resulted in multiple real-time deals being signed by student-athletes and delivered through the first week of the Men’s and Women’s tournaments," said Rita Patel, CMO of Buffalo Wild Wings.
Saint Peter’s is on a magical run through the tournament and Edert has been among the reasons why they have played so well recently.
The New Jersey native scored 20 points in the Metro Atlantic Athletic Conference championship game against Monmouth to give the Peacocks their first NCAA Men’s Basketball Tournament bid since the 2011 season.
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Doug Edert of the Saint Peter's Peacocks celebrates a turnover against the Murray State Racers and on March 19, 2022, in Indianapolis. (Zach Bolinger/Icon Sportswire via Getty Images / Getty Images)
The Peacocks were given the No. 15 seed and were stuck with a matchup against No. 2 Kentucky. But the Peacocks prevailed. Edert had 20 points in the game too. He was 5-for-7 from the field and had four rebounds. St. Peter’s won the game 85-79.
In the second round, St. Peter’s faced off against Murray State and beat the Racers 70-60. Edert had 13 points in that game.
Saint Peter’s will have its hardest matchup yet when they take on the No. 3 seed Purdue on Friday night at the Wells Fargo Center in Philadelphia.
Edert isn’t the only college basketball player who inked an NIL deal with Buffalo Wild Wings.
Guard Doug Edert celebrates after a three-pointer during the March Madness game between the Kentucky Wildcats and Saint Peter's Peacocks on March 17, 2022, in Indianapolis. (Zach Bolinger/Icon Sportswire via Getty Images / Getty Images)
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Men’s basketball players Trey Alexander, of Creighton, and James Akinjo, of Baylor, as well as women’s basketball player Nikki Baird, of Belmont, all partnered with Buffalo Wild Wings.