Amazon introduces company-made smart TVs
Customers can use their voice to control the brightness, volume, playback and more on the new TVs
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The first-ever, Amazon-built smart televisions starting at a price of about $370 will be available for customers to purchase next month on Amazon and at Best Buy.
Amazon announced the new smart TVs, as well as a new Fire stick, on Thursday that will allow users to say commands to their TVs the same way they would give commands to their Amazon Echo devices.
"We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core — the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment," Daniel Rausch, vice president of Amazon Entertainment Devices and Services, said in a Thursday statement.
The Amazon Fire TV Omni Series (Credit: Amazon)
Rausch continued: "Our new Fire TV Omni Series smart TVs, with hands-free access to Alexa, make controlling your TV faster, simpler, and more natural.
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The Amazon Fire TV Omni Series with Alexa voice control and 4K Ultra HD starts at $409.99. The TVs come in various sizes, and allows for streaming, cable TV, music, gaming and other capabilities that can be accessed via hands-free voice command. Omni Series with Dolby Vision, a version of HDR, starts at about $830, according to a press release.
Customers can use their voice to control the brightness, volume, playback, closed captions and more. Users can also set up a morning routine so that their Alexa devices will turn on lights, read the weather or the news and turn on live TV at the start of the day.
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The Fire TV 4-Series, another new smart TV series featuring "many of the same Alexa experiences as the Fire TV Omni Series," starts at about $370 and comes in three different sizes.
The Fire TV 4-Series (Credit: Amazon) (Amazon / Fox News)
The Amazon Fire TV Stick 4K Max, a streaming "stick" or remote control, starts at $54.99. The new control uses "many" Alexa voice features and is 40% more power than Amazon's Fire TV Stick 4K, the company said.
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Customers can get a $110 discount on the 50-inch Fire TV Omi and 4-Series models for a limited time.
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Amazon previously only sold its Fire streaming controllers. Roku and Google have similar streaming products, but Amazon is the only tech company making its own TV.