For Apple CEO Tim Cook and President Trump, it's all about jobs
Employment opportunities of the future will require digital skills
Apple CEO Tim Cook discusses coronavirus’ impact on Apple and the evolving educational demands of US jobs.
Tim Cook admits he and President Trump have differences, but the CEO who succeeded founder Steve Jobs at Apple emphasized that they agree on how to address some of the country's biggest challenges.
"I care a lot about creating jobs, and I think the president does, as well," Cook said in an interview with FOX Business' Susan Li in Alabama, where he was helping launch an initiative with Birmingham City Schools to train underserved communities in digital coding. "I care a lot about training the workforce for the future, and I think the administration is really focused on this, as well. I think one of the U.S.'s major challenges is to solve this issue."
Their goals intersect in other areas, too: The Trump administration recently worked with Apple to bring its first retail store to India, something it was unable to do previously because the country had demanded that the iPhone maker take on an Indian partner first.
"We didn't want to do that. We want to maintain control over our brand," Cook said. "The administration worked on this with the Indian government, and that change has been made, so we are very, very positive about entering in online this year and retail next year."
Apple CEO Tim Cook helped launch a coding initiative for students in his home state of Alabama. FOX Business' Susan Li was there with exclusive access and a sit-down interview.
Back in the U.S., Cook said, he's keenly aware that the rapidly evolving tech industry is disrupting the workforce even as it creates opportunities.
The country has to "make sure education is preparing people for the disruption and the creation," he said. "If we do that, we can flourish in this environment, but if we don't, we leave a lot of people behind, and that should be unacceptable for all of us."
Both job creation and education should be nonpartisan, he added.
"We're very focused on policy, not politics," Cook said.
In a Saturday press conference, Trump twice referenced Cook's comments in his first-ever Fox interview about China making progress fighting the coronavirus.
"If you read, Tim Cook of Apple said that they're now in full operation again in China," the president said.
The Birmingham program that Cook was helping to launch is part of the Community Education Initiative, an extension of Apple's ConnectED education program, started in 2014. The initiative is active in cities from Austin to Houston, Boise, Columbus, Chicago and Nashville.
In Birmingham, it's known as Education Farm, or Ed Farm, an Apple spokesperson told FOX Business.
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"As our society continues to evolve and advance, more and more job opportunities of the future will require digital skills, and helping our communities prepare for that is our priority," Ed Farm Program Director Chris McCauley said in a Thursday statement. "We are thrilled at this initiative’s potential as it continues to move forward."
Student using Apple iPad / iStock
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During his visit, Cook participated in a coding demo on an iPad for students and educators and planned to stop by a fourth-grade classroom using iPads.
Apple has announced a partnership with the Ed Farm program.
Apple has pledged $100 million to its ConnectED program to bring innovative digital learning techniques to 114 underserved schools, where every student is equipped with an iPad, every teacher is equipped with a Mac computer and iPad, and every classroom is equipped with an Apple TV, according to the company.
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Apple CEO Tim Cook mingles with staff at an Alabama store.
"It’s heartwarming to see students take to products and accelerate their learning cycles," Cook told Li. "You saw these kids down here -- they’re already doing podcasts and other kinds of things that bring out communication skills and a whole variety of other skills."
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The Associated Press contributed to this report.