Pizza Hut, Domino's expect Super Bowl fans to order millions of pies
Nearly one in four Super Bowl viewers were estimated to eat pizza last year, and chains are gearing up for the busiest Sunday of the year.
Mr. Peanut killed in Super Bowl pregame ad
One of America's biggest snack brands, Planters, has sacrificed its famed mascot Mr. Peanut.
Airbnb dismisses accusations of Super Bowl price-gouging
AirbnbWATCH's report this week says rates for Airbnb listings in Miami increased by thousands of dollars per night during the weekend of the big game
Major companies buy first-ever Super Bowl ads with hopes to gain attention in streaming era
The National Football League's Super Bowl LIV matchup between the San Francisco 49ers and Kansas City Chiefs on Feb. 2 will draw millions of viewers and plenty in ad revenue for broadcaster FOX.
Lawrence Taylor picks Chiefs for Super Bowl win over 49ers
Former New York Giants linebacker Lawrence Taylor thinks Kansas City Chiefs quarterback Patrick Mahomes will lift the Vince Lombardi Trophy on Feb. 2
Jennifer Lopez, Shakira Super Bowl performance could lead to music sales boost
J-Lo and Shakira will most likely see a huge boost in sales and streaming after their NFL championship halftime performance.
Major US airlines add South Florida flights for Super Bowl
American Airlines, Delta, Southwest and JetBlue added nonstop options to and from South Florida.
NFL working on changing the perception of the league, executive says
"We have to begin to drive our own narrative and not let others tell our story for us," NFL chief marketing officer and senior vice president Tim Ellis said.
Wheels Up, Rao's greet Super Bowl guests with exclusive, Italian dinner party
Rao's Italian restaurant is taking off with Wheels Up to put on exclusive Super Bowl LIV dinner parties.
Facebook to run its first Super Bowl commercial with 2 huge actors
Companies paid up to $5.6 million for a 30-second commercial time slot.
Bill Belichick renames boat 'VIII Rings' after Patriots Super Bowl victory
Belichick has repeatedly renamed his boat over the years as his teams have racked up Super Bowl titles.
Super Bowl TV audience falls short of 100M viewers, hits decade low
A linear audience of roughly 98.2 million viewers tuned in to watch the New England Patriots’ 13-3 victory over the Los Angeles Rams.
Super Bowl Bud Light ad sparks corn controversy
Not a kernel of truth in corny Bud Light ad, say farmers.
How brands can win the Super Bowl
Advertisers and brands are hoping that viewers want to put politics to the side for the game and have fun.
Cashless Super Bowl shopping? Visa, NFL are working on it
Visa on Tuesday announced it had extended its partnership with the NFL through the 2025 season.
Super Bowl 52 to score record share of TV ad revenue
NBC projects about $500 million in total ad sales for Super Bowl 52, potentially setting a record for revenue generated in a single day by one company.